Improve brand recognition
With more than half the world’s population on social media, platforms such as Facebook, Instagram or Twitter can be a perfect way to reach prospective and new customers.
Do you think that people only connect with brands they know through social media? Think about the fact that 83 % of Instagram users claim to discover new products via the platform.
The time Stillhouse Spirits ran a Facebook campaign to raise brand recognition among outdoor enthusiasts the company saw a 17-point boost in recall for ads.
Make your brand more human
The capability to build genuine interpersonal connections (a.k.a. meaningful relationship moments) is among the main benefits of social media for businesses. Introduce your followers to people that make up your business and show the ways that your customers are benefitting from your services.
Trust is built through authenticity. Trust, in turn, builds trust in marketing and creates the creation of new businesses. And social is the perfect location to be real!
Be clear about how you’re adhering to your brand’s values as well as the way your product performs in real-world situations and how you’re placing the needs of your employees and clients first.
Build your brand into a thought-leader
The 2021 Edelman Trust Barometer found that despite recently a shift towards distrust of NGOs, government agencies, and media, businesses are an institution that enjoys the highest level of trust. Brands are being sought out by consumers for information and insights… There’s no greater platform to share it than on social media.
No matter what field your company is operating within, the social web gives you the chance to establish your company as an authority on the subject. It’s also the go-to source of information about topics relevant to your field.
LinkedIn–particularly the LinkedIn Publishing Platform–is a great network to focus on when aiming to establish your thought leadership.
Hootsuite co-founder and chairman Ryan Holmes has more than 1.7 million followers on LinkedIn and Twitter, where Holmes shares his thoughts on entrepreneurialism and social media.
Keep your mind on top
Seventy percent of people who use social media access their account at least one time a day according to a study conducted in 2021 from the Pew Research Center And a lot of users (49 per cent!) confess to checking their social accounts multiple times a day.
Social media provides you with the chance to interact with your followers and fans each when they log on. Keep your social media posts engaging and informative. Your followers will be delighted to see new posts on their feeds, keeping your name in the forefront so that they’ll be the first destination when they’re ready to purchase. purchases.
However, this doesn’t mean you must remain connected to your accounts all day long. A scheduling tool such as Hootsuite will help you create your content for social mediato publish in advance.
Social media’s benefits to increase development
Increase the number of visitors to your website
Posts on social media and advertisements are a great way to bring visitors to your website. Publishing excellent content from your website or blog on your social media channels is a great method to attract users to check out your blog when you publish the latest article. (You could even make use of the UTM tracker tags to track the number of clicks you have!)
Architectural Digest, for example, offers teasers of Story information on its Instagram feed It then directs its followers to read the entire article (and look at more gorgeous images) through the “link in the bio.”
Participating in chats on social media is also a great opportunity to increase your visibility, gain attention from people who are not familiar with your brand as well as showcase your expertise and increase visitors to your site. (Though be sure to not just self-promotion and provide something of value!)
Include your website’s URL in everyone the social media accounts so that those who wish to know more about you can do it with just one simple click.
Social media is a convenient and non-commitment method for potential customers to show interest in your business and products. leads generation is such a crucial benefit of using social media to promote your businesses that many social media platforms have advertising options specifically designed to gather leads.
For instance, McCarthy and Stone used Facebook lead ads which allowed those who were interested in knowing the details of their property ventures to find out more about their properties in just a couple of clicks.
The advertisements resulted in 4.3 times more leads than in the previous year and at a cost two times less than typical digital lead generation campaigns that include real estate advertisements.
McCarthy & Stone Facebook lead ads
Social media accounts are an essential component in your marketing funnel–the procedure by the process of making a new customer a client. (Lingo alert This is known as “social selling.”!)
The number of people who use social media increases and the tools for social selling develop, social networks will be more important in the search for products and e-commerce. It is time for you to integrate your social media marketing efforts with your sales goals.
Take Hootsuite Academy’s Social Selling Course and learn to discover leads and increase sales using the social networks.
Join forces with influencers
Recommendations from family and friends are a major factor in the decision-making process of consumers and so do reviews. When you see people discussing your company or product via social media channels, you can build the credibility of your brand and increase brand awareness and position yourself to increase sales.
One way to increase social buzzwords is to work with influential people–people with a huge number of followers on their social networks, and are able to draw attention of their followers to your business.
The brand of lingerie Adore Me partnered with influencers to create a series of unboxing videos posted on Instagram and experienced an enormous increase in traffic from the content featured directly on the profiles of the influencers. The result was an increase in click-through rates and an seven percent more sale conversion.
lingerie brand Adore Me influencer unboxing partnership
Social media’s benefits to create content and distribute it
The promotion of content through social media channels is a fantastic way to put your intelligent and well-researched content in the eyes of new users, demonstrating your knowledge and expanding your following.
For instance, Hootsuite shared fun facts and figures from their recent Digital 2021 report to their Twitter followers by way of infographics.
To get the most benefit from social media in business be sure you have an effective content marketing strategy to be in place.
When people begin liking or commenting on your posts, as well as sharing your posts on social media your content gets being shared to new audiences, their acquaintances and fans. The concept of going viral takes it another step.
As users share your content on the networks they follow, as the networks follow in the same way, your content gets spread all over the web, possibly receiving thousands, or even millions of shares.
This is particularly beneficial since, in a world that has more content than a single individual could be able to consume in a lifetime, friends’ shares serve as a form of pre-screening.
Making it viral isn’t an easy feat It is true, but in the absence of social media it’d be nearly impossible.
Being on social media implies that your followers are able to aid you to achieve this goal… for instance, when a TikTok user-developed choreography for Grammarly’s Youtube ads and set off the trend of a million users performing similarly.
There are two main ways for companies to get content from social media sites:
Ideas for Sources: Ask your followers what they would like or take part with them in conversations with your followers to generate concepts for content you can develop yourself. In simple terms, give them what they want. This is a sure way to produce content that people desire to read and then share.
Content sources to post: Create a contest or make use of hashtags to search for users-generated material (UGC) that you can use to share. Engaging your followers will help build enthusiasm for your business, while offering you a variety of posts from social media that you can publish in the future.
Canadian meals-kit-subscription company GoodFood often showcases members’ home-cooked meals on their Instagram feed and encourages users to share photos with the hashtag #GoodFoodieMoment.